Google AdsPPCOptimization
Why Quality Score Determines Ad Profitability
Google assigns a Quality Score from 1 to 10 for every keyword. A score of 10 grants a 50% discount on ad rank auctions, while a score below 5 doubles your cost-per-click.
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Written by Sirajul Islam Sohag
Digital Marketing Consultant specializing in Google Ads, Meta Ads scaling, SEO, and Web Analytics for e-commerce and high-growth brands.