Google AdsPPCOptimization
The Hidden Cost of Irrelevant Searches
Up to 30% of standard Google Search ad budget is spent on terms that have zero purchase intent.
Creating structured shared negative lists at the account and campaign levels ensures your budget is reserved exclusively for high-intent buyers.
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Written by Sirajul Islam Sohag
Digital Marketing Consultant specializing in Google Ads, Meta Ads scaling, SEO, and Web Analytics for e-commerce and high-growth brands.